Experienced project manager in marketing communications and advertising. During his career, he has managed content and development projects for various local and international brands - including in the fields of culture, heritage and tourism.
As a consultant for the preparation of communication strategies, he has been involved in numerous projects within the field of heritage tourism and has assisted in the creation of tourism products (Istrian Breakfast; Culture Consignment; Plečnik 150 Card).
His work in cultural institutions (Slovenian Theatre Celje, Slovenian National Theatre Opera and Ballet Ljubljana, Museum and Galleries of Ljubljana) and advertising agencies (Renderspace d.o.o. - Pristop Group) has given him a diverse experience in the field of communication and marketing.
In recent years, his focus has been on establishing strategically oriented communication and digital transformation of the Museum and Galleries of Ljubljana.