FaceOrFactory: The Face of Corporate Building
The Face of Corporate Building is a research project that explores the various strategies of formulating narratives and specific rhetorical patterns crucial in creating artistic NFT platforms.
The process of documenting and analysing phrases, online posts, platform statements and individual examples of NFT artworks and events is designed as a video game in which the visitors gradually discover the specific economic and digital landscape as a new form of contemporary mythology, in which the (human) face is ambivalently involved: on the one hand, the place of identity and representation and, on the other, the front side, a face of discourses, economic transactions and political neutralisation.
By collaging different pop and theoretical references, the trivia quiz format and appropriating the visual language of NFT platforms, the game presents a critical reading of contemporary NFT production, while the project constantly ironically analyses the (impossible) position of its creators, their working conditions and art practice in relation to the formulation of the very critique of the contemporary economic market.
On 19 December, there will be a short presentation of the project and the set-up of the video game on the ground floor of the City Art Gallery.
FaceOrFactory is an art platform that uses various approaches to explore the characteristics, the place and the functions of the (human) face in contemporary society. By harvesting DNA samples and the photogrammetry of the faces of donors, who become members of the FaceOrFactory corporation by donating their biological and digital material, the platform creates its own facial and informational archive, which constitutes the main material of their artworks. FaceOrFactory’s works have been exhibited at the Kapelica Gallery, the Simulaker Gallery, Aksioma Project Space, Ars Electronica (Linz), Bozar (Brussels), the 36th Youth Salon (Zagreb) and Singapore Art Week (Singapore).
Creators: Aljaž Rudolf and Eva Smrekar⎮3D design and animation: Jan Krek and Lara Reichmann⎮Music: Urška Preis (rouge-ah)⎮Music in advertisements: Gašper Torkar ⎮Programming: Gaj Žižek⎮Sculpture: Product design: Jan Krek and Lara Reichmann⎮Made by: Pjorkkala⎮Textile design: Sara Grižon⎮Production: Aksioma – Institute for Contemporary Art, Ljubljana, 2022 ⎮Co-production of the event and pop-up exhibition: City Art Gallery Ljubljana⎮Supported by: The Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana⎮The project was partly developed within the IMPAKT Full Spectrum Curatorship Programme
1 January, 1 November, 25 December: Closed
24 and 31 December: 11:00–14:00
City Art Gallery Ljubljana is a dog-friendly gallery.