The two exhibitions showcase 56 gold award winners selected by an international jury. The work on show is classified under advertising, design, animation, photography, illustration, interactive design, students, Hybrid and Design Sphere categories, and comprises print and TV ads, interactive design, corporate design, photography, package design, student work, illustrations, posters and advertising campaigns.

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The Art Directors Club is an association of leading creative professionals engaged in visual communications around the world. ADC members share the vision of its founder, Louis Pedlar, who brought together his colleagues in advertising in 1920 to raise the reputation of their profession and to judge advertising art by the same stringent standards as fine art. For over ninety years, ADC members have taken up Pedlar’s challenge by funding programmes to connect, motivate and elevate creative professionals around the world who work in advertising, design and interactive media. Apart from the ADC prizes, the club also annually awards the Young Guns prize, which is aimed at promoting younger generations of creatives (aged 30 or under, with at least two years of professional experience) and facilitating progress and development in their creative careers. The ADC travelling exhibition, which will be shown in Slovenia for the third successive year, is again aimed at promoting creative excellence in global terms.